Jaunt Announces Content Adaptive Bitrate For Superior VR Viewing
Jaunt Inc., the industry leader in immersive experiences, today announced it has enabled a proprietary Content Adaptive Bitrate Encoding (CABE) streaming solution for its immersive content, to provide the best viewing experience, regardless of platform, based on an individual’s available bandwidth and device capabilities. The result is a high-quality mobile viewing experience with minimal buffering, and without the need to download entire pieces of content.
“To deliver a truly immersive experience, it is vital to stream virtual reality content in a stereo layout, and at UHD resolutions,” said Sourabh Khire, Software Engineer at Jaunt. “While broadband users can experience this by streaming from the higher ends of a traditional ABR streaming ladder, mobile users who typically stream at a much lower bandwidth might miss out on this premium quality experience. By enhancing our existing ABR streaming technology with content adaptive encoding, each of our titles is optimally encoded to deliver a high resolution, stereo experience at the lowest possible bitrates. We strongly believe that this enhancement specifically tuned for immersive content, will put true immersivity within reach of all of our users.”
The CABE technology improves upon the current “fixed ladder” for ABR streaming. Previously, multiple representations were generated through a predetermined set of representations, or fixed ladders which, based on the bandwidth and device capability delivered between 720p 30fps to 4K 60fps, mono or stereo VR video at bitrate ranging from ~1 Mbps to upwards of 60 Mbps. With the new CABE algorithm, the bitrate ladder is optimized for each title published through Jaunt’s XR Platform. As a result, our users can now experience high-resolution, stereo content at a lower bitrates, while simultaneously reducing storage and CDN costs for Jaunt and our publishing partners.
Jaunt announced their latest move into immersive reality with the availability of the Jaunt XR Platform, the state of the art white label distribution solution available to media companies, brands, content aggregators and enterprise customers. To experience high-resolution, immersive content on your mobile device, download the Jaunt VR App for iOS, Android, Gear VR, Windows Mixed Reality and Google Daydream.
Jaunt is the global partner of choice for producing and distributing immersive virtual reality, augmented reality and mixed reality content. With the experience of over 300 immersive productions, Jaunt’s full-service global production house Jaunt Studios develops award winning branded content, co-productions and original experiences for both entertainment and enterprise customers. Jaunt’s state of the art immersive content distribution technology, the Jaunt XR Platform, is the white label solution of choice for media companies, sports leagues, brands, content aggregators and enterprise customers, enabling distribution of immersive content through their owned and operated channels.
Founded in 2013, Jaunt is the pioneer in providing end-to end solutions for creating and distributing immersive content across all platforms including Facebook 360, YouTube 360, and Twitter, native iOS and Android mobile apps, and all scaled VR, AR and MR headsets and platforms. Jaunt has been recognized with two Lumiere Awards, two Emmy nominations, one Emmy Award, and was recognized by Fast Company as one of the world’s most innovative companies along with being on CNBC’s Disruptor 50 list two years in a row.
Headquartered in San Mateo, California, the company maintains Jaunt Studios in Los Angeles, an EMEA business office in London, and a sales office in New York. In 2017, Jaunt established Shanghai-based Jaunt China, a VR company formed in partnership with Shanghai Media Group (SMG) and China Media Capital (CMC).
Jaunt’s investors include The Walt Disney Company, Evolution Media Partners, CMC, Highland Capital Partners, Redpoint Ventures, SMG, Axel Springer, ProSiebenSat.1 SE, The Madison Square Garden Company, Google Ventures, Peter Gotcher, and Sky (corporate.sky.com). Experience more at www.jauntvr.com.