The Simpsons teamed with Google to produce the virtual reality experience for their 600th episode Treehouse of Horror XXVII.
Fox Broadcasting Company (FOX) and THE SIMPSONS worked closely with the Google Spotlight Stories team to create a special Virtual Reality (VR) experience for THE SIMPSONS couch gag, “Planet of the Couches,” airing in the milestone 600th episode of the animated series, the all-new “Treehouse of Horror XXVII,” on Sunday, October 16, on FOX.
“At first we had concerns about working with Google because we didn't know who they were, but then we googled the company and were very impressed,” said Homer Simpson.
“It’s a thrill to be associated with Google and not only because they have perfected the quality of their cafeteria food, especially those little sausages,” said James L. Brooks.
“Spotlight Stories is all about pushing the boundaries of interactive, mobile storytelling. Having a chance to build an immersive story with one of the most iconic and beloved shows of our time was an honor and thrilling challenge,” said Jan Pinkava, Creative Director, Google Spotlight Stories.
“We are thrilled to collaborate with THE SIMPSONS and Google Spotlight Stories on this milestone virtual reality experience. This is another example of how FOX is able to leverage innovation to deepen fan engagement and strive to bring interesting opportunities to our production partners,” said Angela Courtin, Executive Vice President and Chief Marketing Officer, FOX.
Produced with Google Spotlight Stories, “Planet of the Couches” will be available on October 16 through the Google Spotlight Stories app on Android and iOS. View it with any Google Cardboard viewer for the full VR experience. The couch gag will kick off the milestone 600th episode, and will be available as a VR experience via the app.
There will be 25,000 limited edition Google Cardboard viewers available for order on a first-come, first-served basis, featuring one of the five main characters from THE SIMPSONS – Homer, Marge, Bart, Lisa and Maggie – with a customized 600th episode “Treehouse of Horror XXVII” slipcover, beginning today at simpsonscardboard.com in the U.S. only.
“Planet of the Couches” takes the viewer on a completely immersive VR experience. In this VR “couch gag,” the world of THE SIMPSONS is extended 360 degrees, an augmentation of THE SIMPSONS’ 600th episode, unprecedented in television history. The audience is able to enter and explore the universe of THE SIMPSONS with multiple viewings yielding different results. Truly a groundbreaking event.
“Planet of the Couches” in VR was developed by Google Spotlight Stories in conjunction with executive producers James L. Brooks, Matt Groening, Al Jean, Matt Selman and director David Silverman.