CatsAndVR.com continues to grow with the addition of our sharp new Los Angeles correspondent, fellow Oculus Launchpad alumni Sherif Higazy. Check out his coverage of the Technicolor Experience Center.
Technicolor printed its last frame of film in 2015” Tim Sernoff (Deputy SVP of Technicolor) remarked in a press briefing. A significant milestone for a company that has been pioneering film technology for the past one hundred years. In 2017, Technicolor opened its doors to press and guests to unveil its Experience Center (TEC). A marker for the French company which may (fingers crossed) prove to be a far more significant milestone.
A proposed technology hub, the center hopes to incubate and advance virtual reality as a content medium and technology with a focus on improving the quality of the medium. Partnering with outside companies such as Epic (The company that brought us Unreal) NVIDIA, NOKIA and IMAX while leveraging its own portfolio companies (THE MILL, MPC, MISTER X and more.)
With $3.8B in 2013 revenue, Technicolor’s entrance into the immersive space is a signal to the wider VR industry that larger companies are taking an interest. And while Technicolor has been servicing the entertainment industry for a hundred years, they are taking a cross disciplinary approach. Alongside TEC, they announced their partnership with HP to create Mars Home Planet.
With more details to be announced at SIGGRAPH, this will be a crowdsourced effort to bring together architects, engineers, 3D artists and designers to problem solve the potential pitfalls of sustaining civilization on Mars. A unique problem that intersects aerospace, architecture, design and many other fields.
While we’ll have to wait and see how Technicolor continues to innovate in the space, the TEC is another signal that VR is coming into its own as a mature industry and that the convergence of so many significant entertainment and technology players will only benefit VR companies and consumers.
About Sherif Higazy: Sherif Higazy is a director, designer and VR developer. He is the Executive producer and founder of Thermonuclear. He covers the LA VR scene for CatsAndVR.com and is a Oculus Launchpad Alumni along side the founder of CatsAndVR.com