The fact KFC did not invite one their biggest fans to their VR event hurts!
In a special media event for the "media" KFC unveiled a VR experience that seemed more like Bioshock than a VR Chicken Frying trainer. KFC's first foray into VR will be used as a promotional to regional general manager training classes, quarterly franchise meetings and during corporate onboardings in order to instill pride in KFC’s heritage and process.
According to George Felix, KFC’s U.S. director of advertising KFC cooks its kitchen fresh chicken from scratch in a process that requires an intensive 25-minute process that involves inspecting, rinsing, breading, racking and pressure frying.
According to Jonathan Minori who helped in the design of the VR project with Wieden + Kennedy Lodge the team tried to capture the essence of Willy Wonka in their portrayal of the Virtual Colonel.
Overall I think its a pretty trippy campaign that goes along side the odd ball marketing KFC has been doing as of recent which includes publishing a romance novella starring Colonel Sanders, called Tender Wings of Desire, and launching a chicken sandwich into space
Being a life long fan of the legendary chicken brand I would have loved to be part of this but I guess Im only big enough to go to E3, GDC, and the fucking Super Bowl. Thanks KFC for alienating your fanbase. www.catsandvr.com/blog/catsandvrsuperbowl