Ubisoft partners with Cryptokitties as part of their growing interest in Blockchain Gaming.
Blockchain offers new ways to explore relationships with gamers, interactions in-game, virtual asset ownership and exchanges, transaction security, and other opportunities created by crypto currency.
Ubisoft is looking for innovative start-ups with a proven mastery of Blockchain technology and a clear vision of how Blockchain will influence the future of entertainment. Looks like the found it by partnering with CryptoKitties.
In support of innovations in blockchain development, CryptoKitties will award an exclusive RabbidsKitty to the winners of Ubisoft's Blockchain Heroes Hackathon. This is part of a bigger Crypto plan from Ubisoft.
Lidwine Sauer, Director of Insights and Trends for the Strategic Innovation Lab at Ubisoft, spoke about Ubisoft’s interest in blockchain technology at February’s D.I.C.E. 2018 conference.
“When we see changes happening, we ask ourselves, does this trend create an opportunity for innovation? Does this trend mean we can create new types of games or new types of services?
“Creativity has become one of the most valued social currencies. Entertainment is not just something you consume, it’s something you create. It’s one of the use cases of the blockchain, and we want to go further than that.