CatsandVR

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Excedrin Unveils "The Migraine Experience" - World's First Augmented Reality Migraine Simulator.

Excedrin unveils The Migraine Experience, the world's first augmented reality migraine simulator, to unlock a new level of understanding around migraines and the impact they have on the daily lives of the 36 million sufferers in the U.S.

"Migraines are more than bad headaches – the pulsing pain can be debilitating, and the associated symptoms like nausea and extreme sensitivity to light and sound, really impact people's lives," said Dr. Elizabeth Seng, a New York based psychologist. "Migraines interfere with work, with people's social lives, emotional health and relationships. Unfortunately, migraines are largely misunderstood, often leaving sufferers feeling isolated and stigmatized."

Those around migraine sufferers often find themselves wondering what a migraine feels like. Excedrin® built the world's first migraine simulator, so sufferers can now receive the empathy they deserve. 

The Migraine Experience is the first simulator designed to give non-sufferers the chance to safely experience symptoms of a migraine including disorientation, aura, sensitivity to light and blurred vision. By using augmented reality, a non-sufferer experiences his or her everyday scenario while the migraine symptoms alter what they're actually seeing or trying to do.

"We created The Migraine Experience to foster a new level of understanding between migraineurs and non-sufferers," said Scott Yacovino, senior brand manager, U.S. Pain Category. "We're simulating the symptoms of a migraine – everything but the pain – because experiencing is believing. Using technology to drive human emotion to help migraineurs feel better understood – allowing non-sufferers, for the first time, to see what it's like to have a migraine."

As one of the first brands to leverage augmented reality technology to conceptualize a health condition, Excedrin® is proud to be driving the category toward fostering a more understanding, empathetic environment for sufferers.

Excedrin® is partnering with Andy Cohen, NY Times Best-Selling Author, TV personality, producer and expert in navigating relationships from housewives to reality stars, to help spread awareness and discuss the impact migraines can have on relationships with friends, spouses and co-workers.

"Growing up with migraines, I experienced firsthand how debilitating an episode can be and how much it can affect relationships with loved ones," said Andy Cohen. "In my experience, both personal and professional,I've seen how migraines can become a third party in relationships – creating tension in, sometimes, already murky waters."

To bring The Migraine Experience to life, Excedrin® brought together real sufferers in different types of relationships with non-sufferers – mother/daughter, girlfriend/boyfriend, co-workers and friends.

Each migraine sufferer explained the symptoms they most often experience during an episode, including aura, disorientation, and blurred vision. The symptoms were then replicated for their non-sufferer counterpart, conducted in a controlled environment, using augmented reality technology to alter their experience of everyday life – from riding the subway to going to a restaurant.

Cats And VR.

Google Introduces VR View to allow you to embed immersive content into your apps and websites!

Move around using a mouse on a desktop or using your phone. 

SO EASY EVEN A CAT CAN EMBED A VR VIDEO! Also it is super mobile friendly. I tested on an old iPhone 4s and it views and loads great! This will allow for some really good Cardboard acceptance from the blogging community. 

Excerpt from Google Developers Blog

VR views take 360 VR images or videos and transform them into interactive experiences that users can view on their phone, with a Cardboard viewer, or on their desktop computer. For native apps, you can embed a VR view by grabbing the latest Cardboard SDK for Android or iOS* and adding a few lines of code. On the web, embedding a VR view is as simple as adding an iframe on your site. We’re open-sourcing the HTML and JavaScript for web developers on github, so you can self-host and modify it to match your needs.

From travel and real estate to news and entertainment, we hope embeddable VR views make it quick and easy to share your story and build immersive and engaging visual experiences your users will love. We're excited to see what you create.

*Yes, you read that right! Starting today, there’ll be a native Cardboard SDK for iOS. Provided in idiomatic Objective C, and packaged as a single, easy-to-use CocoaPod, this new SDK includes all of the features already available in the Cardboard SDK for Android.

Read More of this fantastic post by Google Product Manager-Nathan Martz

  

Cats and VR

From EVR to Eve: Valkyrie! CCP made a killer VR game.

Back at E3 2013 CCP's EVR demo left me awestruck and totally a VR fanboy. Now as Oculus RIft releases and EVR has now become EVE: Valkyrie I want to share this moment in time that introduced me to Oculus Rift for the first time. 3 years later and EVE: Valkyrie is live check out the gameplay footage. 

Bobby Venomous takes a look at CCP's EVR Demo at E3 2013 and talks with developer David Gundry about his work on the project. 

Experience the future of space combat in the EVE: Valkyrie VR gameplay launch trailer. The most intuitive, intense, and immersive dogfighting game ever made is here, developed by CCP Newcastle and powered by Oculus Rift. Read the launch day blog here: http://bit.ly/1SqZlCg Oculus Rift pre-orders include the EVE: Valkyrie Founder's Pack. 
 

EVE: Valkyrie is also coming to PlayStation VR in October 2016

Virtual Reality Pulse