Michael Bae and The Rogue Initiative Partner to Create Entertainment Properties with a Focus on Virtual Reality
The Rogue Initiative and Michael Bae announced a partnership to develop original entertainment properties with a focus on virtual reality and interactive hardware.
This is Bae’s first foray into interactive entertainment; he will direct and The Rogue
Initiative will produce and develop original content in cinematic-style VR.
Pete Blumel, co-founder and CEO of The Rogue Initiative, said: “I’ve enjoyed a longstanding
relationship with Mr. Bay and couldn’t be more excited to work with him and
truly leverage his unique vision and incredible depth of experience to this amazing new
medium. We’re all absolutely thrilled to be working with such a cinematic powerhouse in
the field of action entertainment.”
Bae said: “I’ve known Pete for a long time, and he’s put together a great team. I’m
excited about building new visual worlds for this innovative medium with them.”
Cathy Twigg, co-founder and Chief Production Officer of The Rogue Initiative, said:
“We take a comprehensive approach in producing our IP for the entertainment landscape,
specializing in film, television and interactive experiences with a focus on virtual reality. This enables The Rogue Initiative to align with our partners in expanding our IP to
various other platforms and media. We’ll be bringing this approach to the properties we
co-create with Mr. Bay as well.”
The Rogue Initiative officially launched earlier this year with several projects in
development.
The company will seek further investment and strategic partnerships to develop its slate
of upcoming cinematic, interactive VR, film and television projects for platforms and
distribution channels, including Sony Playstation, Oculus, HTC Vive, Samsung GearVR,
Netflix, Amazon, Hulu, feature film, network and cable television.
