HTC VIVE launches VIVE Arts, a new multi-million dollar global VR art program
HTC VIVE today announced VIVE Arts, a new multi-million dollar global VR program set to change the way the world creates and engages with the arts. Vive recognizes VR's potential to share and engage with the world's most valuable treasures in a new and exciting way, and the company's latest investment will support the content, creators and institutions that embrace this new medium.
Vive has been supporting and investing in the arts and culture space since its launch, creating ground-breaking partnerships with London's Royal Academy of Arts, Taipei's National Palace Museum, Muséum national d'Histoire naturelle (French National Museum of Natural History) in Paris, Washington D.C.'s Newseum, and St. Petersburg's Hermitage Museum among others. Vive Arts' next project will be in London for Tate Modern's major upcoming exhibition, Modigliani, opening on November 23rd, where Vive will bring a one-of-a-kind integrated VR experience to gallery-goers. A first for both Vive and Tate, it will bring visitors to the exhibition closer into the artist's world while also being available as an experience at home through VIVEPORT, the leading VR app store.
The Vive Arts program will help cultural institutions fund and develop VR installations that furthers education of the arts across the globe, as well as content that will be made available on Viveport. Vive will work with museums and content developers to bring their works to life in a whole new way.
"With the launch of Vive Arts, we are driving Virtual Reality's influence in art and providing access to our world's cultural heritage. We are empowering artists to create, and consumers to experience and interpret, art and culture in new ways," said Joel Breton, vice president, VIVE Studios. "We are thrilled for the next Vive Arts' project with Tate Modern, and support their mission to increase the public's enjoyment and understanding of international modern and contemporary art."
More than a dozen pieces of Vive Arts content will be available on Viveport starting today. Interested museums and content creators can visit arts.vive.com for more information.
