Nobel Media And HTC VIVE Partner And Debut The First VR Experience For The 2017 Nobel Prize In Physiology Or Medicine
HTC VIVE and Nobel Media have announced a partnership to create the first virtual reality experience for the Nobel Prize in Physiology or Medicine. Nobel Media and HTC Vive are creating the virtual reality experience to visualize the 2017 Nobel Prize in Physiology or Medicine awarded to Jeffrey C. Hall, Michael Rosbash and Michael W. Young for their discoveries of molecular mechanisms controlling the circadian rhythm.
The Circadian Rhythm VR experience explains how plants, animals, and humans adapt their biological rhythm so that it is synchronized with the Earth’s revolutions.
Taking viewers on a journey into the cellular level of the human body, to learn about and interact with our biological clock to gain a greater understanding of its inner workings. showcases the contributions of Nobel Laureates and explains how plants, animals, and humans adapt their biological rhythm so that it is synchronized with the Earth’s revolutions.
The experience will be shown for the first time during the Nobel Week while the full free experience will be available globally on Viveport and at the Nobel Museum starting in 2018.
“Together, with HTC Vive, we are creating unique VR experiences that showcase important moments and lessons that the world can benefit from,” said Mattias, Fyrenius, CEO Nobel Media. “’The Circadian Rhythm’ is another great testament to how emerging technologies like VR can provide an unparalleled experience and moment of learning.”
“We believe that the mysteries of our physiology and the world of physics can best be explored when you experience the breakthrough achievements of Nobel Prize Laurates in VR – imagine being in a cell and see the biological clock at work or at the beginning of time when the Big Bang happens,” said Rikard Steiber, President, Viveport.
